Strauss Group is an international Food & Beverage company that strives to improve people’s lives, headquartered in Israel, where we are the largest food company. Our portfolio includes four businesses: Strauss Coffee B.V., Strauss Israel, Strauss Water and PepsiCo – Strauss Fresh Dips & Spreads International, aligned with two global consumer trends: Health & Wellness and Fun & Indulgence.



Our Representatives

Dagan Eshel

vp innovation, Strauss

vp innovation

Strauss

Daniel Feiner

Head of New Technologies, Strauss-Group

Head of New Technologies

Strauss-Group

About Us

At Strauss Group we realized that in order to compete successfully in the global and domestic markets, we must stand at the forefront of food technology. To this end, we started the Alpha Strauss venture, which aims to promote and create a complete ecosystem in relevant technologies to the food industry.

The venture was established with the understanding that a large industrial entity was needed in order to link the numerous research institutes, researchers, inventors and entrepreneurs to the market; help them understand consumer trends and the industry challenges; and enable them to use its assets (laboratories, technologists, production lines, etc.) as a test site for new technologies before they are turned into products.

Alpha engages in the connection between the “technology manufacturers” and venture capital funds, market service providers, government representatives, our strategic partners and more. This reflects the understanding that the creation of a FoodTech community in Israel can only occur if all players within the ecosystem take part in it.

Target Audiences

Entrepreneurs, innovators, and startups who are looking for partners to develop there technologies or innovations

Opportunities we bring to successful collaborations

a well trained internal ecosystem, to support, accelerate, and sharpen the journey from and idea or technology, to a new value proposition in the global market