Fresh Start FoodTech incubator was established in the north of IL by strong industrial players and track record financial partners under the IIA incubator's program. Offering early-stage to multi-funding opportunities, industry facing professional and nurturing guidance, robust technological support, and strong ties and resources within the local and global Food & Beverage industry, we grow ideas into a successful businesses.



Our Representatives

Noga Sela Shalev

VP Business development, Fresh Start

VP Business development

Fresh Start

With a vast marketing and BD background in the Israeli food industry, together with the Fresh Start incubator team I lead investments in foodtech, mentoring teams supporting them in movin...

About Us

Fresh-Start FoodTech Incubator was established early 2020 at the north of Israel, tapping into the surge of Israeli foodtech start-ups, creating a vibrant and dynamic ecosystem. The incubator is part of the Israeli government $100M program to build a foodtech cluster in northern Israel, as other successful technological clusters worldwide. By leveraging geographical proximity of research institutes, industry partners and investors, supporting infrastructure for R&D and small-scale production, food technological entrepreneurship is promoted in the area.

Fresh Start intended to grow dozens of impactful foodtech companies from vision to scale over 8 years of franchise and serve as a vehicle for all its strategic and financial partners to initiate and develop foodtech Innovation. Incubator's partners are strong industrial players and track record financial partners. Supported by its partners’ and their global network (PepsiCo, Heineken, Bright Food and more), Fresh Start offers technological and business support to early stage foodtech startups. Fresh Start promotes a Strong Industry Orientation from ideation through R&D, to POC, scale up and commercialization. Additionally, it offers generous funding and immediate access to relevant investors for a Full Funding Cycle, from bridging period to round A and further. The incubator’s partners and team hold proven capabilities of Company Building, and Tech Transfer expertise.

Target Audiences

  • Seed and pre-seed foodtech start-ups
  • FoodTech investors
  • F&B MNCs
  • Academia institutes

Opportunities we bring to successful collaborations

With strong incubation capabilities, Fresh Start's team and partners are highly skilled in bio-convergence, have a strong industry orientation, and proven record with companies inception, all within the growing foodtech ecosystem in the north of Israel.